Branding
Clean Touch
Brand identity built on cleanliness, neatness and trust.
Branding
Clean Touch
Category
Branding
Scope
Branding, Strategy & Design
About the Project
Clean Touch is branding about trust: cleanliness, neatness and a sense of order that read before the first contact with the service. We built the visual identity around a clear mark, a calm palette and a simple system that is recognisable at every touchpoint; being modular, it extends easily and keeps its neatness across new materials.