SMM
Lusso Gallery
SMM partnership for Lusso Gallery.
GALLERY
Category
SMM
Scope
SMM, Strategy & Design
About the Project
Lusso Gallery calls for restraint: the works speak for themselves, and social media should not get in the way. We built a calm grid, large frames and minimal text so the feed reads like an exhibition hang rather than a shop window. The publishing rhythm followed the exhibition calendar rather than the algorithm.